Online marketing proposal Research Example | Topics and Well Written Essays - 2500 words

Online marketing - Research Proposal Example Groupon operates in more than 500 marketplaces and in over 48 nations (Roberts, 2013). This paper is based on the online marketing proposal of Groupon and the marketing activities of other players in the industry. It will also encompass the discussion of implementing different strategies proposed and how it will help the company to further improve its business. Groupon operates in online deals industry, where subscribers can browse through hundreds of deals and discounted offers across thousands of products and service categories. The company operates as an E-commerce firm, but its business partners who offer the deals are from a wide range of industries. The company acts as a business broker that helps other business houses and respective customers to come together under a common roof and conduct their business activities. The online deals industry runs on the commissions gained from the merchants whose business is highlighted in the website of Groupon and other similar sites (Rueter, 2012). This business model is relatively a new one and is currently at its growth stage. This as a result increases the future prospects of this sector. Moreover, over the recent years, the rise of popularity of online shopping has resulted in the expansion of E-commerce at a global perspective. This as a result has attracted the customers to look out for be st deals online and at the same time, it has also allowed them to get acquainted with new products and services. The rise of online shopping and use of internet has helped companies like Groupon to increase its customers base by reaching out to a wider audience by utilizing the high popularity of online search for discounts. Since companies like Groupon are largely dependent on the online presence, so the technological availability of a nation largely dictates the success of the E-commerce companies (Internet World Stats, 2015). The countries with the highest internet usage and popularity are most likely to